Branding

The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.

Proper branding can result in higher sales of not only one product, but on other products associated with that brand. For example, if a customer loves Nike shoes and trust the brand, he or she is more likely to try other products offered by the company such as a Nike T Shirt

Brand is the personality of a product, service or company (name, term, sign, symbol, or design, or combination of them) and how it relates to key constituencies: customers, staff, partners, investors etc. 9 Gears Media will work to better understand your company and it's services. We do this to ensure that we understand your companies goals and relate that to your customers through brand recognition. We will help your company grow within Austin branding.

Some people distinguish the psychological aspect, brand associations like thoughts, feelings, perceptions, images, experiences, beliefs, attitudes, and so on that become linked to the brand, of a brand from the experiential aspect.

The experiential aspect consists of the sum of all points of contact with the brand and is known as the brand experience. The brand experience is a brand's action perceived by a person. The psychological aspect, sometimes referred to as the brand image, is a symbolic construct created within the minds of people, consisting of all the information and expectations associated with a product, service or the company(ies) providing them.

Branding can consist of but is not limited to: business card creation, catalogs, brochures, banners and logos. If you need branding services contact us and we will work with you to bring your companies image to the mass market.